![]() Formatively measured constructs are part of the structural model.The goal is predicting key target constructs or identifying key “driver” constructs.A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). You may find the rules of thumb for choosing between PLS-SEM and CB-SEM useful - see Hair, J. "Estimation Issues with PLS and CBSEM: Where the Bias Lies!" Journal of Business Research 69(10): 3998-4010. In addition, to decide when choosing between PLS-SEM or CB-SEM consider the study by Sarstedt, M., Hair, J. Five Perspectives and Five Recommendations." Marketing ZFP, 39(3):4-16. On "Comparing Results from CB-SEM and PLS-SEM. A good starting point for distinguishing and choosing between PLS-SEM and CB-SEM represents the "five perspectives" article by Rigdon, E.
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